This book is an introduction to Social Media Monitoring. It contains an introduction to Social Media Monitoring and interviews with Heidi Cohen, Seb Hempstead Sales Manager at Brandwatch, Trey Pennington, Loic Moisand co-founder and CEO of Synthesio, Marshall Sponder, Tezza Yujuico co-founder and COO of Athena East, Chase McMichael CEO InfiniGraph.com, Charlie Osmond Strategy Director, FreshNetworks, Mark Schmulen General Manager of Constant Contact and Luke Brynley-Jones.
Murray Newlands is a trusted digital marketing advisor with a strong track record of success. He works with companies and individuals, developing and executing their complete digital marketing strategies, including listening (social media monitoring tools), content marketing (Facebook, Twitter, LinkedIn, blogging and more) as well as outreach programs. He is a successful Social Media Consultant running an international social marketing media agency based in the UK and has a proven ability to consistently deliver the right results for his clients.
Murray is a speaker at major events, such as the Affiliate Summit, in Europe and in the US on social media marketing, inbound marketing, content marketing and affiliate marketing.
A founding partner of the London Blog Club and other new media events in the UK, as well as the San Francisco Blog Club, Murray runs a number of popular websites, including his eponymous blog: http://murraynewlands.com.
